He bought them something. He already invested in the company and spent some monies on buying gifts from the company. The clothing company was of good value and he frequented the stores anyways, why not invest. So, he went to the store and bought shirts and sweaters and had it all gift wrapped. They were all excited to receive their gifts and unwrapped it quickly. He took pictures of everyone in their new cloths and decided to send it into the clothing company. The company responded to the email and said thanks. The next time he went to the store he got recognized and was surprised. They had given him a coupon. He spent whatever money he could and got lots of stuff for himself and for others. Lo and behold, his friends started investing in the company as well and wore the cloths. It was a good fit.